Italicus - Rosolio di Bergamotto

Italicus - Rosolio di Bergamotto

 

When a product is described as being based on a century old Italian recipe that was the drink of kings; that the ingredients are all grown, harvested and expertly crafted in Italy. Then visually it needs to say a sip of Italy.

Italicus is the brainchild of Italian spirits expert Giuseppe Gallo who has revived the rosolio aperitivo category by replicating a recipe dating back to the 1800s. Production of Italicus – made at a family-owned distillery in Moncalieri, Torino – begins with bergamot from the UNESCO-protected area in the Calabrian region and cedro from Sicilia.

The two ingredients undergo the sfumatura process – a traditional technique for manually extracting essential oils – before being blended with Italian neutral grain spirit.

 

Stunningly presented, the Italicus bottle is intended to pay tribute to Italy’s history and heritage.
The stopper features a renaissance-style Bacchus harvesting bergamot, framed by the shape of a bergamot fruit, while the colour of the glass is reminiscent of the Grotta Azzura in Capri and the waters of the Amalfi Coast.

Credits:
Client: Italicus
Product: Rosolio di Bergamotto
Brand Agency: Stranger&Stranger
CGI Illustration & Animation studio: Officina Poligonale
Video (Italicus youtube channel): Footage courtesy of IFRA

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Designer, fundador do estúdio Creative Carbon, especializado em design de produtos, embalagens e computação gráfica. Flerta diariamente com design gráfico, sua paixão é o surf mas seu grande amor é sua família, com quem adora desbravar o mundo. Siga no Behance. http://ccarbon.eu

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