When a product is described as being based on a century old Italian recipe that was the drink of kings; that the ingredients are all grown, harvested and expertly crafted in Italy. Then visually it needs to say a sip of Italy.
Italicus is the brainchild of Italian spirits expert Giuseppe Gallo who has revived the rosolio aperitivo category by replicating a recipe dating back to the 1800s. Production of Italicus – made at a family-owned distillery in Moncalieri, Torino – begins with bergamot from the UNESCO-protected area in the Calabrian region and cedro from Sicilia.
The two ingredients undergo the sfumatura process – a traditional technique for manually extracting essential oils – before being blended with Italian neutral grain spirit.
Stunningly presented, the Italicus bottle is intended to pay tribute to Italy’s history and heritage.
The stopper features a renaissance-style Bacchus harvesting bergamot, framed by the shape of a bergamot fruit, while the colour of the glass is reminiscent of the Grotta Azzura in Capri and the waters of the Amalfi Coast.
Product: Rosolio di Bergamotto
Brand Agency: Stranger&Stranger
CGI Illustration & Animation studio: Officina Poligonale
Video (Italicus youtube channel): Footage courtesy of IFRA