Armagnac is a grape-based spirit with a 700 year old history and is produced in the region it’s named after – Armagnac, in Gascony, Southwest France.
Rabastas is distilled and bottled in Gascony and is inspired by one of the region’s most famous legends, the musketeer d’Artagnan and his fellow adventurer – his horse Rabastas.
Great enjoyed straight over ice or in cocktails, the branding shows Rabastas with d’Artagnan in his profile, symbolising the perfect mix.
The usage of negative space is amazing in this project, the Sand Creative design team was able to capture the essence of the drink and combine it with its history.
Congrats to all the professionals involved in this job.