Olipop, the first clinically backed digestive health beverage, was desperately in need of a brand refresh. The identity and packaging design not only needed to apear refreshing, but it also needed to pack an informative punch to reflect the products benefits.
The solution? Familiar and unique. The visual identity pairs contrasting typography and minimalist illustration to create a sense of nostalgia to old style colas.
Stúdio: Break Maiden
Creative Director: Kenny Coil
Designer: Mark Berenguer
Photographer: Andi Devon
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