PLASINIA is a line of completely natural cosmetics that is made in the specific geographic area. Inspired by the pristine nature of Lika region in Croatia, PLASINIA line of products was born out of love for the self-grown herbs the healing power of which has almost been forgotten.
It is made of herbs and the water of one the world’s purest rivers – River Gacka, and containing no preservatives and needless additives, the completely organic and handmade.
The project includes concept and creative strategy, slogan and all verbal communication, brand design, the visual identity of the brand and the packaging, pictograms design, and packaging design. The identity communicates an all-natural product line in a way to positions the brand in the premium quality cosmetics segment and functions on the global market.
The inspiration and foundation of this brand visual identity design was PLASINIA’s natural geolocation – illustrations and colors represent the green fields, forests and wild herbs, with the blue river and water fields in the middle. At the same time, the illustrations associate to skin layers or textures of creams or lotions.
The product part of the packaging is made of all-natural materials such as wood, plastered glass and paper, with details in aluminum and silver foil for accent and premium feel.
DESIGN STUDIO: Design Bureau Izvorka Jurić
CREATIVE and ART DIRECTION, DESIGN: Izvorka Jurić